Product Marketing Manager – Figma Weave (Tel Aviv, Israel)

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you’re brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you’re excited to shape the future of design and collaboration, join us!

We’re building the next chapter of AI-native craft and creativity—where craft and technology meet. Our unified platform bridges the gap between AI capabilities and human creativity, letting professional creatives and designers harness the power of the world’s leading AI models without losing precision, expression, or soul. Together, we’re building tools that help people move faster without sacrificing quality, precision, or craft — a platform where AI supports creativity instead of flattening it.

We’re looking for a Product Marketing Manager to turn Weavy’s innovation into clear, compelling stories that drive activation and growth. You’ll own how Weavy shows up — from launches and lifecycle campaigns to messaging that connects features with real creative value.
This is a strategic and hands-on role for someone who can think in funnels and narratives at once – translating models and features into value that speaks to both creators and companies.

If you love creative technology, know how to craft stories that convert, and thrive where data meets imagination, this role puts you at the heart of Figma Weave’s next stage of growth.

What you’ll do at Figma Weave

• Go-to-market strategy: Plan and execute launches for new features, models, and workflows—from positioning to cross-channel rollout.
• PLG & SLG funnels: Own the full top funnel from visit to subscription; track conversion, optimize the user journey, and improve both B2C and B2B funnels (home page, pricing, onboarding).
• Lifecycle marketing: Build and optimize in-product and email communications—onboarding flows, upgrade nudges, education sequences, and retention campaigns.
• Messaging & positioning: Maintain Figma Weave’s product narrative and ensure consistency across web, app, social, and PR materials.
• Content & education: Create case studies, success stories, and internal enablement docs; support partner and affiliate initiatives.
• Data & optimization: Partner with growth and product to measure funnel performance, activation rates, and adoption; translate insights into action.

We’d love to hear from you if you have:

• 6+ years of relevant experience for PLG-driven products, ideally in creative tech, AI tools, or design platforms.
• Experience building and executing GTM plans – from positioning and messaging to launch timelines and cross-functional enablement.
• Exceptional storytelling skills: you can turn features into clear, creative value that resonates with designers, creators, and business leaders.
• Hands-on, data-driven mindset: comfortable writing copy, building lifecycle flows, analyzing performance, and iterating quickly.
• A collaborative and curious nature — you thrive in fast-moving teams and enjoy working across product, marketing, and community to make ideas real.

While it’s not required, it’s a plus if you have:

• Familiarity with affiliate, referral, or partner-led growth loops.
• Comfort using AI and analytics tools for messaging, data analysis, or workflow automation.

Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.    

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information. 

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement.  Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.

Annual Base Salary Range (SF/NY Hub):$102,000—$215,000 USD

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace – we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities. 

Examples of accommodations include but are not limited to: 

• Holding interviews in an accessible location
• Enabling closed captioning on video conferencing
• Ensuring all written communication be compatible with screen readers
• Changing the mode or format of interviews 

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma’s Candidate Privacy Notice.